Bench Clothing

We worked closely with Bench as consultants to come up with a visual concept for 10 new stores opening across the UK. BENCH JOURNEY takes the customer to 10 quirky destinations on a tube train. Walking into the changing rooms in the Bench stores is like stepping onto a tube train. The customer can watch the 7 minute Bench Journey video while trying on clothes.
 
Services we provided
Concepts, Art Direction